▼13%
$95,254
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$68k
MEDIAN
$95k
90%
$131k
The average salary for a Demand Generation Manager is $95,254 in 2025
Base Salary
$68k - $131k
Bonus
$4k - $16k
Profit Sharing
$3k - $6k
Total Pay
$71k - $135k
Is Average Demand Generation Manager with Lead Generation Skills Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Demand Generation Managers?
What Do Demand Generation Managers Do?
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Manager
Medical
93%
Dental
93%
Vision
92%
None
5%
Gender Breakdown for Demand Generation Managers
Female
73.6%
Male
26.4%
This data is based on 72 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Managers
What is the highest pay for Demand Generation Managers?
Our data indicates that the highest pay for a Demand Generation Manager is $131k / year
What is the lowest pay for Demand Generation Managers?
Our data indicates that the lowest pay for a Demand Generation Manager is $68k / year
How can Demand Generation Managers increase their salary?
Increasing your pay as a Demand Generation Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Manager that oversees more junior Demand Generation Managers, this experience can increase the likelihood to earn more.