▼26%
$20.25
Avg. Base Hourly Rate (USD)
/ hour
Avg. Base Hourly Rate (USD)
10%
$17.15
MEDIAN
$20.25
90%
$30.59
The average hourly pay for a Social Media Specialist is $20.25 in 2026
Hourly Rate
$17 - $31
Bonus
$2k - $4k
Total Pay
$38k - $69k
Is Average Social Media Specialist with Customer Service Skills Hourly Pay your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Social Media Specialists?
What Do Social Media Specialists Do?
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
100%
Dental
100%
Vision
75%
Gender Breakdown for Social Media Specialists
Female
88.9%
Male
11.1%
This data is based on 9 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is $30.59 / hour
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is $17.15 / hour
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.